"When it comes to tooling, we either lean in or cut. Wiser’s delivering across Sales, CS, and Implementation. We plan to go deeper."
Caitlin
VP of Sales and CX at Superhuman
When Caitlin stepped into her new role as VP of Sales at Superhuman, she inherited a fast-moving team using disconnected AI tools, working to push from PLG to SLG across the company. With new pilot deals slipping, inconsistent qualification, and pressure mounting to hit ambitious targets, she needed visibility fast.
Wiser instantly the connective tissue across Sales, Product, CS, and Implementation, saving their sales reps 2 hours per day on prep and Salesforce admin, while acquiring executive, cross-functional insights based on the voice of the customer. With both historical and on-going analysis, Wiser brought immediate value.
Before Wiser
After Wiser
01
"We needed better ways of surfacing product insights to Product based on real conversations, not Slack pings every time a feature is mentioned."
Caitlin
VP of Sales and CX at Superhuman
Within the first week, Wiser had analyzed 380+ Gong conversations and their associated deals leveraging OpenAI, surfacing:
7 actionable sales challenges
10 product feature gaps and their associated requirements
Product and CS had data driven insights to drive roadmap and renewal strategy
The organization shifted from anecdotal feedback to data-backed planning across GTM
02
"The automation in Salesforce is huge. It saves time and ensures we actually trust our data."
Caitlin
VP of Sales and CX at Superhuman
"We went from constantly chasing reps for updates to never hearing that complaint again."
Kale
Snr. Sales Manager at Superhuman
Wiser auto-syncs Salesforce fields (MEDDPICC, economic buyer, business pain, next steps)
Solved longstanding rep resistance to CRM hygiene
Enforced key stage gates:
No pilot without economic buyer
All old opps backfilled and scored automatically
Salesforce is now accurate, consistent, and exec-ready - without manual policing
03
"Wiser validated our inclinations, but gave us the numbers to act confidently."
Kale
Snr. Sales Manager at Superhuman
Introduced the “Why Now / Why Us / Why Anything” discovery framework
Dashboards surface:
Skill gaps, meeting conversions, competitive themes
Stalled deals, missed follow-ups, pipeline at risk
Managers now coach using quantified patterns, not just gut feel
Led to smarter decisions around:
Role alignment and territory structure
Reps best suited for inbound vs outbound or low-intent vs high-intent deals
Q3 focus: Rep scoring + intent-layered forecasting cadence
04
"Wiser is the thread from first call to expansion. CS and Implementation now start with the full picture."
CS and Implementation now use Wiser to:
Pull forward deal context into onboarding
Reduce rehashing of discovery and pilot goals
Build renewals playbooks with real-time customer language
Insights shared in Slack and live during cross-functional meetings
Accelerates time-to-value, CS prep, and expansion readiness
05
Feature
Impact
Core Tools
Clay
Whisper
Qualified
Gong
Glean
ChatGPT
Wiser's Role:
Centralizes conversation intelligence
Connects Sales, Product, and CS through shared insight pipelines
Auto-populates Salesforce
Delivers performance dashboards for coaching and leadership reporting
Surfaces deal trends and competitive intel directly in Slack
Fine-tune Slack deal digests for freshness and week-over-week differentiation
Explore intent-based layers for performance benchmarking
Add coaching visibility features (commenting, tagging, tracking)
Roll out rep-level scoring + forecasting rhythm in Q3
Build a follow-up case study on CS & Implementation-led renewal impact
